Wesley Barrow

Head of Industry, Retail & CPG, Yext


Wesley Barrow is SVP and Head of the Retail/CPG practice at Yext. Before joining Yext, Wesley founded Nomi — a marketing and analytics platform for brick-and-mortar retailers — which was acquired in 2014. Prior to that, Wesley was an early sales executive at Buddy Media, leading the largest client partnerships at the social media marketing platform before it was sold to Salesforce.com in 2012. Wesley holds a B.A. from the University of Pennsylvania in Cinema Studies.


Wed Oct 30 - 12:00pm - 12:30pm

Digital Transformation and Strategy in Today's Retail Environment

Customers want to be immersed in the richness of your brand whether they’re online or in your store. Learn how to position your unique offerings to your advantage and capture more shoppers at their moments of highest intent.

Juilliard Complex
Retail Industry Insights

Wed Oct 30 - 10:30am - 11:00am

Empower Franchisees to Improve Their Search Performance

Are your franchises showing up in search? Are they always on message? Learn how to empower your franchisees to manage their digital footprints, respond to reviews, improve localized experiences, and attract new customers.

Majestic Complex
Retail Success With Yext
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