Wendi is the CEO of Yext Europe. She has twenty years of experience as a technology and marketing leader at some of the world’s largest tech companies. Wendi has been a leader at Yext since joining the company in 2011, and has held a variety of executive roles, including leading Sales, Partnerships, Customer Success, and Consulting.
She has previously held executive positions at Oracle, Gartner, Right Media, and Yahoo!, where she was Vice President of Account Management for North America. She has served on multiple boards including Dailyworth.com, Student Transportation, Step Up Women’s Network, Georgia Tech Advisory Board, and the Georgia Tech Foundation.
Wendi is a graduate of Georgia Institute of Technology and an adjunct professor of business at Columbia Business School. She was named to the 40 Women to Watch Over 40 list in 2013.
Wed Oct 30 - 11:15am - 11:45am
Freedom to Innovate in Highly Regulated Industries
Regulations and compliance help protect individuals and companies, but they can make it more challenging to be an organization looking to innovate. Hear from top brands about how they navigate regulations while still delivering cutting edge marketing.
Financial ServicesSuccess With Yext
Wed Oct 30 - 9:45am - 10:15am
Marketing in The Last Mile of The Customer Journey
Marketers invest tremendous resources into filling the top of the funnel, but conversion happens at the very end — and for many brands that's the last mile offline. Learn how to capture that intent in the final mile (online and off) to increase your customer conversion.