Vivien leads Market Development in Greater China at Yext. As a founding member of the Yext team in China, she focuses on collaborating with multinational brands to increase their digital presence and discoverability within the Chinese ecosystem. Her team is responsible for helping our global customers gain a deeper understanding of the Chinese digital landscape, driving local product feedback, and delivering value for customers in-market. Previously at Yext in New York, she served as chief of staff to the President & CRO and on the enterprise client success team. Originally from Hong Kong and now based in Shanghai, Vivien is fluent in Mandarin, Cantonese, and English.
Wed Oct 30 - 9:45am - 10:15am
East Meets West: Reaching Chinese Consumers Where They Search
Whether we look at discount shopping, social commerce or mobile payments, Chinese consumers operate at the very forefront of retail behaviour. Now these shoppers are driving revenue for Western brands with the rise of cross-border commerce and global travel. In this session, we’ll discuss how to embrace the opportunity and challenges in this exploding market.