After a 15-year career in the Securities industry, Vincent went into website development sales for plastic and cosmetic surgeons, cosmetic dentists, et al. He recognized the need in the market for SEO and SEM and expanded his services. Intrigued by the ever-changing search landscape, and Vincent is constantly seeking new skills and looking to understand the various aspects of the search landscape. Having worked in practically every vertical for the past 17 years has given him insight into the different techniques and ideas to optimize a website and deliver quality work. Recently, he has seen a shift to more local and customer-focused experiences, which is where Yext comes into play. Focusing on a customer-centric in-store experience has been key to grow Solstice's success.