Managing Director, Human Experience Offering, Deloitte
Todd is a Managing Director at Deloitte Consulting LLP and the Technology, Media, Telecommunications, and Sports industry lead for Hux, a human experience offering. In this role, Todd helps clients to pursue hyper-growth by using data, technology, and creative to elevate marketing experiences for their customers and prospects at every interaction through their lifecycle. He also recently established the Intent Based Marketing discipline at Deloitte that leverages consumer data, proprietary algorithms, and machine learning to deliver omnichannel experiences.
Prior to joining Deloitte, Todd was an EVP Global Account Lead at Digitas where he led an integrated team of 125+ developing full-funnel marketing programs for a portfolio of B2C and B2B clients in the media, technology, and financial services industries. Prior to Digitas, he served as President of Lowe Toronto, a full-service advertising agency within Interpublic. Todd holds a BA from Middlebury College and an MBA from NYU Stern School of Business.
Wed Oct 30 - 3:00pm - 3:30pm
Intent Marketing: Get Ahead of the Curve
Marketers have more access to information about their prospective customers than ever before. We've gone through different eras of our ability to segment — from demographic to psychographic to behavioral — and now we're in the most effective of all: intent marketing. Learn how to harness intent marketing to capture your most engaged and ready-to-purchase segment.