Talia Wachtel, VP of Client Management - Brands for Tiger Pistol, holds extensive experience working with national and global brands to generate meaningful business results from digital marketing. Talia’s expertise lies in the productization, go-to-market, and operational fulfillment of scalable social ad products, with brands such as Realogy, Yellow Pages, Cox Media Group, and Web.com leveraging her to consult on the ideation and launch of successful social ad solutions to their end advertisers. With over 13 years’ experience leading teams, Talia has provided social ad strategy consultation and fulfillment services to clients across a range of industries, including Audi, Siemens, Cancer Council, Relay for Life, Asahi, Carlsberg, Magnum, and HTC. As one of the first members of the Tiger Pistol team, Talia helped to build the company into what it is today, working across client management, product marketing, product management, and program management. She holds a Bachelor of Business from Monash University.
Wed Oct 30 - 3:45pm - 4:15pm
When eCommerce Isn’t Enough: Driving Local Consumer Engagement Through Social Advertising
Brick-and-mortar sales account for 94% of total retail sales. That’s a significant factor in why 80% of consumers prefer locally relevant advertising. Today’s consumer wants to know where to get the product they want, closest to where they are now. Most brands have robust national advertising campaigns, and while these are important for driving broad awareness through activation via traditional channels, they ultimately lack a local touchpoint that allows them to reach potential customers when and where it counts.
In this session, Tiger Pistol will present case studies showing:
•How enterprise brands can drive additional foot traffic
•How brands can effectively take enterprise-level advertising to the local level
•Campaign success factors