Steve CreelSenior Vice President, BBVA
Wed Oct 30 - 11:15am - 11:45am
Your Website As An Answers Engine
Search results are moving from links to structured answers, like featured snippets and answers to FAQs appearing directly in search results, or voice assistants that deliver a single answer. These search experiences are changing consumer expectations. Your website must match those expectations to acquire customers in the moment of intent and stay ahead of the competition. Hear how some companies keep high-intent consumers on their domain with intent pages and direct answers to their questions.