Stephen Strong

Director of Digital, Northwestern Medicine
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Biography

Stephen brings 25 years of interactive marketing experience to Northwestern Medicine, guiding its digital platforms, mobile, social media, and paid media strategies. He worked at startups during the original Dotcom rush, built FCB Chicago’s interactive services, and served as Digital Marketing Director at Alberto Culver, Unilever, and Valspar. He has presented on digital marketing topics repeatedly at SHSMD (Society for Healthcare Strategy & Market Development), HCIC (Healthcare Internet Conference), and HMPS (Healthcare Marketing Physician Strategies) conferences. Northwestern Medicine is a premier integrated academic health system serving a broad community and seeks to bring the best in medicine — including breakthrough treatments and clinical trials enhanced through their affiliation with Northwestern University Feinberg School of Medicine — to a growing number of patients.

Sessions

Wed Oct 30 - 9:45am - 10:15am

Making Your People Prominent in Search

Today’s consumers consult an array of digital services before choosing a doctor or engaging with a potential wealth manager or mortgage lender. It's more important than ever that they see the best version of your business in all the places they search online. Learn how you can put your people front and center with Yext showing consumers personalized, high-quality information and authentic reviews online.

Shubert Complex
Product Deep Dive Financial Services Healthcare
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