Sridhar B

Director of Culture, Media & Futures, Diageo


Sridhar has two decades of experiences across marketing, e-commerce, and media. He is currently Director of Culture, Media and Futures for Diageo Europe and Russia. He is focused on embedding digital, data, and technology across the marketing value chain to make it a source of competitive advantage. Sridhar is based in the London HQ of Diageo.



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Regulations and compliance help protect individuals and companies but can make it more challenging to be a organization looking to innovate. Hear from top brands about how they navigate regulations while still delivering cutting edge marketing.

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