Sandy has extensive business experience and has been leading the talented team at MatchCraft for the past four years. MatchCraft is one of the world’s leading digital advertising platforms and has the largest number of clients that are Google Premium Partners.
MatchCraft allows clients to optimize for search, social, shopping, remarketing, and display campaigns at scale, leading to increased profits and performance, through MatchCraft’s automated platform, AdVantage.
Sandy has been a featured industry speaker at global industry events, including several Google summits and Search Industry conferences. She has been interviewed on several podcasts including Nathan Latka’s 'The Top', Conquer Local, and Voice of America's "Beyond Borders". She was also featured on Worldwide Business with Kathy Ireland. In addition to being an industry thought leader, Sandy devotes time to speaking at events hosted by women-in-tech groups, as well as non-profit educational organizations. Her passion to grow people has led her to mentor many professionals throughout her career.
When she's not on an airplane, Sandy enjoys riding her bike in the Southern California sunshine; and she is always looking for any opportunity to visit her 1-year-old grandson in Florida.
Wed Oct 30 - 4:30pm - 5:00pm
Digital Marketing for Digital Natives: How to Market to Millennial-Owned SMBs
Nearly a third of Millennials have already started some kind of business — more than Baby Boomers or Gen Xers — and 66% aspire to own a small business. Join this session to understand how to market to small companies owned by digitally-native young entrepreneurs.