Mike Mirkil

Vice President of Consumer Marketing, Kitchen United
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Biography

Mike Mirkil is a senior restaurant marketing executive with a 25+ year career focused on understanding consumer behavior and leveraging insights to create effective marketing, advertising, and branding initiatives that drive profitable growth across the restaurant and retail industries. He has worked for and with global ad agencies including JWT, FCB, DDB, and TBWA Chiat/Day as well as corporations including the Ford Motor Company, Taco Bell, and General Mills. In 2010 he became the first head of marketing for The Habit Burger Grill, helping grow and scale that brand from 30 to 100 locations. In his current role, he leads all consumer marketing efforts for Kitchen United, helping each and every member brand within multiple kitchen centers succeed in optimizing their off-premise revenues. Mike received his B.A. from the University of Michigan and his MBA from Northwestern University’s J.L. Kellogg Graduate School of Management.

Sessions

12:00pm

Managing High Growth with Yext

High growth is at once a luxury and a challenge. It's hard to make investment and process decisions for the long run because your company changes so quickly. In this session, explore best practices for scaling fast-growth companies — and learn how Yext can help.

Success With Yext
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