Michael Galassi

Head of Search & Voice Engineering, Netflix


Mike has optimized many customer-facing challenges in search and discovery within both eCommerce and media, impacting millions of users around the globe through product innovation. He currently leads Search & Voice Engineering at Netflix, where he helps members find movies and shows they love. Prior to Netflix, Mike led Search Navigation at Amazon, where his team focused on search filtering/refinements, query disambiguation, and shopping intent. Previously at Amazon, Mike led a team in building the initial service that integrated voice shopping with Alexa and underpinned the “Amazon’s Choice” recommendations found on Amazon.com.


Tue Oct 29 - 4:00pm - 4:30pm

Structuring Chaos: The Next Generation of Search

Search capabilities play a critical role in driving customer action — the all-important click. Consumers have access to more information in more formats than ever before, and surfacing what they want when they want it is crucial to acquiring and retaining their business. Structured search powers fast, intuitive consumer experiences and drives clicks across vast, constantly expanding data sets. Hear from the search experts who are creating the technology that changes the way we interact with the world around us.

Broadway Ballroom
Product Deep Dive General Session Industry Insights Success With Yext Intent Marketing Search Trends Financial Services Retail Healthcare Food Services Hospitality Search Digital Marketing Partner - Reseller Partner - Alliances

Wed Oct 30 - 11:15am - 11:45am

Your Website As An Answers Engine

Search results are moving from links to structured answers, like featured snippets and answers to FAQs appearing directly in search results, or voice assistants that deliver a single answer. These search experiences are changing consumer expectations. Your website must match those expectations to acquire customers in the moment of intent and stay ahead of the competition. Hear how some companies keep high-intent consumers on their domain with intent pages and direct answers to their questions.

Lyceum Complex
Retail Healthcare Search Search Trends
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