Michael GalassiHead of Search & Voice Engineering, Netflix
Structuring Chaos: The Next Generation of Search
Search capabilities play a critical role in driving customer action — the all-important click. Consumers have access to more information in more formats than ever before, and surfacing what they want when they want it is crucial to acquiring and retaining their business. Structured search powers fast, intuitive consumer experiences and drives clicks across vast, constantly expanding data sets. Hear from the search experts who are creating the technology that changes the way we interact with the world around us.
Your Website As An Answers Engine
Search results are moving from links to structured answers, like featured snippets and answers to FAQs appearing directly in search results, or voice assistants that deliver a single answer. These search experiences are changing consumer expectations. Your website must match those expectations to acquire customers in the moment of intent and stay ahead of the competition. Hear how some companies keep high-intent consumers on their domain with intent pages and direct answers to their questions.