Michael Burrows

Owner, Beyond Aquatics


Michael has owned and operated Beyond Aquatics, a Hydro Massage Business, for the past 6 years. He started Beyond Aquatics because he wanted to help people improve their quality of life and health, including weight loss, pain relief, teaching swimming, and providing a fun place for birthday parties. He has since opened a 2nd location, which has grown with community members, military members, and his profits year-over-year. He wanted a way to improved communication with his customers, including form fill feedback on the website. Thryv has helped to organize and condense his different services, allow for customers to schedule appointments online, and routinely stay in contact with customers, easily connecting and building relationships by managing all communication in one place.


Wed Oct 30 - 3:00pm - 3:30pm

Beating the Odds: Real-life SMBs On What it Takes to Survive Long-Term

Small businesses fail at a high rate. For companies that sell products and services primarily to SMBs, understanding how these businesses navigate today’s tough business environment is critical to their own success. In this presentation, you'll hear about the infrastructure that enables small businesses to succeed, and meet a panel of real-life small business owners who will share their experiences, including their strategic priorities, marketing initiatives, and budgetary decision-making processes.

Majestic Complex
Success With Yext SMB
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