Meghan Brescia is the Digital Brand Manager at IHA, Southeast Michigan’s leading multispecialty medical group. Meghan and her small but mighty team drive IHA’s digital patient acquisition strategy through listings data management, content marketing, email marketing, and patient experience for IHA’s more than 115 practice locations and 750 healthcare professionals. Meghan and her team manage a diverse portfolio of ongoing campaigns across digital & traditional media highlighting service lines, new providers, geographic expansions, digital access for patients and more.
Before joining IHA, Meghan grew her digital experience as a marketer in the ecommerce, finance and automotive verticals. Meghan earned her bachelors’ degree from the University of Notre Dame and her MBA from Drexel University.
Wed Oct 30 - 4:30pm - 5:00pm
How Digital Innovation Drives Patient Acquisition
Healthcare organizations are starting to look to technology companies and other industries to learn best practices about how to drive patient acquisition. Learn how two large organizations are using influences from outside of healthcare to innovate and drive patient acquisition, and how digital experiences play a significant role in the strategy.