Head of Industry, Food Services & Hospitality, Yext
Lee joined Yext as Head of Industry for Food Service with deep knowledge, passion and years of experience in the food service technology space. In his role, Lee leads global Food Service strategy, product and partnership development.
Before Yext, Lee was Vice President of Sales & Restaurant Partnerships at the venture-backed startup Slice — the premier digital ordering and marketing platform for independent pizzerias that focuses on bringing mobile commerce to the $45 billion U.S. pizza market. While at Slice, he grew the restaurant network to over 6,500 independent restaurants in more than 2,000 cities and towns nationwide, and was an active executive in raising $20 million of capital through two rounds of funding.
Prior to Slice, Lee was one of the first dozen employees at SinglePlatform, acquired by Constant Contact for $100 million in 2012. He built and scaled multiple restaurant focused teams across the independent, franchise and enterprise space working directly with the most notable brands in the world.
Throughout his career, which began selling services to restaurants door-to-door in Chicago, Lee has advised several successful food-tech startups including Dash, acquired by Reserve in February 2016.
Digital Now Owns the Restaurant Guest’s End to End Experience – Own the Search & Drive Conversion
Increasing guest count is always the overarching KPI for restaurant brands. Today, every part of that customer journey, especially when it begins in search, is influenced by digital teams. Ensure every digital dollar is driving revenue by owning that customer experience, even when it begins off of your own site and outside your app.
Food ServicesIndustry Insights
The Customer Journey Starts With a Question: Your Restaurant Brand Can Be the Answer
The customer journey starts with a question, and 70% of the time consumers are asking questions about restaurants by cuisine type or food item, not by a restaurant name. This session will uncover how you can optimize your restaurant and menu data for unbranded search to make sure you show up no matter where, when, or how your customer is searching.