Laura Russell

VP, Director Marketing Technology, Fifth Third Bank
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Biography

Experienced Director Marketing Technology with a demonstrated 15+years history of working in the financial services industry. Currently manage stakeholders for Fifth Third technologies to help realize and architect marketing content flow, distribution and consumption by our various technology solutions. Lead a team over 25+ responsible for maintaining the user experience and user interface of the www.53.com, b2b, Wealth Management, and Event Management, email marketing, Offer management and location services initiatives across the organization.

Sessions

Wed Oct 30 - 11:15am - 11:45am

Client Acquisition in Financial Services: How to Deliver Best-in-Class Experiences to Digital-First Customers

In today’s world of search, customer experience is the new differentiator — it’s your product, it's how you win in the mass affluent market, and scale your business. Hear from leading financial institutions as they share tips and tricks for getting your brand in front of high intent searching consumers.

Financial Services Industry Insights
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