Laura RussellVP, Director Marketing Technology, Fifth Third Bank
Wed Oct 30 - 11:15am - 11:45am
Client Acquisition in Financial Services: How to Deliver Best-in-Class Experiences to Digital-First Customers
In today’s world of search, customer experience is the new differentiator — it’s your product, it's how you win in the mass affluent market, and scale your business. Hear from leading financial institutions as they share tips and tricks for getting your brand in front of high intent searching consumers.