Senior Director of Solutions and Delivery, DialogTech
Jonathon Byrd leads the solutions consulting and onboarding operations at DialogTech, an industry leader in AI-driven conversation intelligence. As Senior Director of Solutions and Delivery, Byrd has partnered with many enterprise organizations and helped their teams boost their marketing ROI and achieve KPIs.
His 7+ years of industry experience have focused on successfully implementing call attribution strategies with enterprise digital teams at MetLife, Nissan, BMW, Travelers Insurance, Dun & Bradstreet, Brookdale Senior Living, and more. These successful engagements spanned integrations into multiple technology platforms including Google, Bing, Adobe, Salesforce, and more.
Wed Oct 30 - 3:00pm - 3:30pm
Intent Marketing: Get Ahead of the Curve
Marketers have more access to information about their prospective customers than ever before. We've gone through different eras of our ability to segment — from demographic to psychographic to behavioral — and now we're in the most effective of all: intent marketing. Learn how to harness intent marketing to capture your most engaged and ready-to-purchase segment.