Jason CarriganVP of Digital and Guest Experience, Checkers and Rally's
Wed Oct 30 - 10:30am - 11:00am
Digital Now Owns the Restaurant Guest’s End to End Experience – Own the Search & Drive Conversion
Increasing guest count is always the overarching KPI for restaurant brands. Today, every part of that customer journey, especially when it begins in search, is influenced by digital teams. Ensure every digital dollar is driving revenue by owning that customer experience, even when it begins off of your own site and outside your app.