As part of the Brand Management team, Guido manages the brand-compliant communication and frequency delivery of the 1400 Vodafone shops in Germany. In addition to national campaigns, his team supplies the shops with measures and tools for local marketing.
As the search behavior of consumers increasingly shifts to the digital domain, he and his team are ensuring an optimized Internet presence of the shops and developing suitable online-to-offline measures to increase frequency.
Guido has 18 years’ experience in trade marketing and sales-driven marketing programs with Vodafone along with previous experiences from advertising agency side. He holds a Master’s in Marketing and Management from Gerhard-Mercator-University in Duisburg.
Wed Oct 30 - 9:45am - 10:15am
Marketing in The Last Mile of The Customer Journey
Marketers invest tremendous resources into filling the top of the funnel, but conversion happens at the very end — and for many brands that's the last mile offline. Learn how to capture that intent in the final mile (online and off) to increase your customer conversion.