Gordon Henry

CMO, Thryv


Gordon Henry is Chief Strategy Officer at Thryv, the easy-to-use software that helps small business owners with the daily demands of running a business. Gordon is responsible for planning and developing company strategy. He focuses on growing Thryv's client base through new channels, establishing strategic partnerships and M&A opportunities, and enhancing the company's brand. Gordon served as Thryv’s CMO until September 2019. Prior to Thryv, Gordon was GM at Deluxe, managing a $150 million Web services portfolio. Prior to Deluxe, Gordon was CMO at Yellowbook. During his tenure, Yellowbook grew from $500 million in revenues to $2 billion. Gordon received his Bachelor of Arts from Yale University and his MBA from the Wharton School at the University of Pennsylvania.


Tue Oct 29 - 3:30pm - 4:00pm

Marketing in an Answers-Ready World

Leading marketers discuss how the marketing landscape is changing, and what investments they are making to stay ahead.

Broadway Ballroom
Product Deep Dive General Session Industry Insights Success With Yext Intent Marketing Search Trends Financial Services Retail Healthcare Food Services Hospitality Search Digital Marketing Partner - Reseller Partner - Alliances

Wed Oct 30 - 3:00pm - 3:30pm

Beating the Odds: Real-life SMBs On What it Takes to Survive Long-Term

Small businesses fail at a high rate. For companies that sell products and services primarily to SMBs, understanding how these businesses navigate today’s tough business environment is critical to their own success. In this presentation, you'll hear about the infrastructure that enables small businesses to succeed, and meet a panel of real-life small business owners who will share their experiences, including their strategic priorities, marketing initiatives, and budgetary decision-making processes.

Majestic Complex
Success With Yext SMB
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