Erin JaegerSenior Director, Product Marketing, Yext
Wed Oct 30 - 9:45am - 10:15am
Making Your People Prominent in Search
Today’s consumers consult an array of digital services before choosing a doctor or engaging with a potential wealth manager or mortgage lender. It's more important than ever that they see the best version of your business in all the places they search online. Learn how you can put your people front and center with Yext showing consumers personalized, high-quality information and authentic reviews online.
Wed Oct 30 - 11:15am - 11:45am
Your Website As An Answers Engine
Search results are moving from links to structured answers, like featured snippets and answers to FAQs appearing directly in search results, or voice assistants that deliver a single answer. These search experiences are changing consumer expectations. Your website must match those expectations to acquire customers in the moment of intent and stay ahead of the competition. Hear how some companies keep high-intent consumers on their domain with intent pages and direct answers to their questions.
Wed Oct 30 - 3:45pm - 4:15pm
1+1=3: Yext and Your CMS in Today's Customer Journey
Your CMS powers your website, and your Knowledge Graph powers answers about your brand. Discover how they can work together to drive more high-intent traffic to your owned digital experiences. Join speakers from Yext and Adobe to learn more about Yext's integration with Adobe Experience Manager and how you can get more out of your investment with both partners.