Dawn Nicholson

Head of Marketing, Primark


Dawn Nicholson is the Head of Marketing for Primark globally. She has over 17 years of experience working in marketing across several global retailers focusing on marketing strategy, managing teams, and transforming traditional retail organizations in the digital age. Over the past four years at Primark, Dawn has built and grown teams across the world to cement Primark as a truly global brand that consumers can rely on across ten countries. Dawn has a passion for developing her team, experimenting with new technologies, and innovating the retail experience for customers.


Wed Oct 30 - 12:00pm - 12:30pm

Digital Transformation and Strategy in Today's Retail Environment

Customers want to be immersed in the richness of your brand whether they’re online or in your store. Learn how to position your unique offerings to your advantage and capture more shoppers at their moments of highest intent.

Juilliard Complex
Retail Industry Insights
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