Digital Marketing Manager - Organic SEO, Allstate Insurance
Dave McCue has operated on both the brand and agency side of digital marketing for the past 15 years. In his current role as Head of Search on the Digital Transformation team at Allstate Insurance, Dave leads the development, execution, and measurement of the company’s organic and local SEO strategies across a variety of corporate web properties and over 11,000 agent locations. He began his digital career on the eComm team at CDW, and more recently held senior marketing and product roles at Harland Clarke Corp., where he helped deliver marketing software and data-driven campaigns for hundreds of financial institutions. He lives in the suburbs of Chicago with his wife and two children
Wed Oct 30 - 9:45am - 10:15am
Making Your People Prominent in Search
Today’s consumers consult an array of digital services before choosing a doctor or engaging with a potential wealth manager or mortgage lender. It's more important than ever that they see the best version of your business in all the places they search online. Learn how you can put your people front and center with Yext showing consumers personalized, high-quality information and authentic reviews online.