Dan Toplitt

VP, Group Director, SEO, Reprise Digital
Follow

Biography

Dan Toplitt is the VP, Group Director, SEO at Reprise Digital, where he oversees US East Coast SEO clients. Dan began his career at a start-up in the education industry, which led to him co-found a company that operated a national high school recognition and college scholarship program. Among the many hats he wore at his start-up, Dan oversaw digital marketing, inclusive of SEO. Since his start-up experience, Dan has helped build award-winning enterprise SEO teams at performance marketing agencies, servicing Fortune 500 clients across multiple industries including CPG, entertainment, healthcare, financial services, federal, and automotive. Outside of the office, Dan enjoys sports, cooking, playing bass guitar, and traveling.

Sessions

Wed Oct 30 - 10:30am - 11:00am

Zero-Click Searches: The Good, the Bad, the Ugly

Zero-click searches are on the rise. New features in search results — knowledge cards, featured snippets, local packs, ads, FAQs, and more — meet consumer intent directly on the search results page. That means click-through rates and webpage traffic can drop, even for brands and content that capture the coveted “position zero.” This session examines what this means for marketers: how to rank in an increasingly complex ecosystem, new metrics that matter, opportunities for engagement directly in a search experience, and tactics that will drive clicks. Listen as this panel of expert search marketers explore these changes and suggest pathways to success.

Lyceum Complex
Search Search Trends
View More Speakers