Christian J. Ward is the Executive Vice President and Chief Data Officer at Yext focused on the expanding applications of knowledge graphs and data asset optimization. His focus is to help Yext clients identify, value, and structure their knowledge graphs to maximize their data value.
Ward is the co-author of the Amazon top release Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships and has developed and executed hundreds of data partnerships around the world, from small entrepreneurial firms to the world’s largest data companies. Ward has served as Chief Data Officer of SourceMedia, Chief Data Officer of Infogroup, and Global Head of Content Innovation at Thomson Reuters, among other roles. He has been quoted in publications like the Wall Street Journal, Forbes, Fortune, GeoMarketing, StreetFight, and Search Engine Journal and he speaks frequently on data strategy, partnerships, and the future influence of data.
Tue Oct 29 - 2:30pm - 3:00pm
The Future of Search & Discovery
These are the companies rethinking search. They’re influencing the ways we interact with the world around us, and they’re here to give us a glimpse of what we can expect in the years to come.
Under Pressure: How to Leverage the Forces Affecting Search and Your MarTech Stack
As search evolves from keywords to questions, your company must realign your MarTech stack to succeed. The same forces causing the evolution in the search ecosystem are also driving evolution in the structure and elements of the ideal MarTech stack. Learn how artificial intelligence, privacy mandates, and data overload are the keys to your future MarTech strategy.