Christi Olson

Head of Evangelism, Search, Microsoft


Christi is the Head of Evangelism for search at Microsoft, and is on the Board of Directors for the Search Engine Marketing Professional Organization (SEMPO) and the University of Idaho School of Business. For over a decade, Christi has led digital marketing teams at Microsoft, Expedia, and Harry & David. She is passionate about search and digital marketing, and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies. Christi has been recognized by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts in 2018, 2017, 2016, and 2015. Her love for search marketing has driven her to speak at hundreds of conferences including Mumbrella, DMEXCO, AdWeek NYC, InBound, the American Marketing Association, and the Australian Marketing Association. She is a contributing author about all things marketing, search and conversational AI on sites like HuffPost, TheNextWeb, Entrepreneur, MarketingProfs, MediaPost, Search Engine Land, and Search Engine Journal. Outside of work, Christi and her husband Jason are trying to keep up with their daughter Adelinde, who was born in April, and their very active 3-year-old son, Roy.


Wed Oct 30 - 4:30pm - 5:00pm

Search 2030: From Intent to Actions and Funnel to Flywheel

For years marketers have focused on reaching the right person, with the right message, at the right time; however, to succeed in this more diverse and tech-driven environment, marketers need to create a flywheel that involves the right strategy, with the right data and the right technology in order to improve their performance and better understand intent. Learn how to reduce the growing gap between the 20% of businesses that have managed to achieve high CXQ to avoid the danger of being left behind. This session will examine data on how marketers can leverage AI to understand intent and explore new research from Microsoft on the customer experience quotient (CXQ). We will also review the concept of the marketing customer experience flywheel and discuss strategies to increase customer engagement to fuel your marketing flywheel.

Lyceum Complex
Hospitality Search Digital Marketing Search Trends
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