Charles Watson

CEO, Tropical Smoothie Cafe
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Biography

Charles Watson was named CEO in December 2018. In this role, he is responsible for the brand’s strategic vision and overall franchise performance. He was previously Tropical Smoothie Cafe's Chief Development Officer since 2016 after serving as VP of Franchise Development since 2010. In these roles, Charles was responsible for all development of the Tropical Smoothie Cafe brand. A veteran hospitality professional, Charles has worked for several hospitality-related companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc. and Hospitality Real Estate Counselors. Charles is a graduate of The Hotel School at Cornell University and also holds a Masters of Business Administration from The Terry College of Business at The University of Georgia.

Sessions

3:45pm

The Customer Journey Starts With a Question: Your Restaurant Brand Can Be the Answer

The customer journey starts with a question, and 70% of the time consumers are asking questions about restaurants by cuisine type or food item, not by a restaurant name. This session will uncover how you can optimize your restaurant and menu data for unbranded search to make sure you show up no matter where, when, or how your customer is searching.

Food Services Industry Insights
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