Carrie Liken joined Yext as the company’s first Head of Industry for Healthcare. In her role, Liken leads all healthcare-related activities, including product and partnership development. Over the last fifteen years, Liken has gained experience in the government, legal, nonprofit, and for-profit sectors, focusing on healthcare and health policy. For 8.5 years, she worked for Google, where she worked with healthcare organizations of all sizes to better understand the patient journey, digital’s impact on patient and customer acquisition, and how to drive increased revenue and sales through digital means.
Liken holds a degree in public policy and political science from Duke University and a Master of Public Policy from the Harvard Kennedy School of Government, where she focused on health policy.
Digital Transformation in Healthcare
Learn from exemplary health systems as they share how Digital Transformation has impacted the entire patient journey (even before the consumer books an appointment) and why data is so important to transformation initiatives.
How Digital Innovation Drives Patient Acquisition
Healthcare organizations are starting to look to technology companies and other industries to learn best practices about how to drive patient acquisition. Learn how two large organizations are using influences from outside of healthcare to innovate and drive patient acquisition, and how digital experiences play a significant role in the strategy.