Brooke Fitts

Senior Director, Creative and Digital Strategy, Sanford Health


Brooke Fitts is an experienced digital strategist and creative problem solver. Driven by a deep passion for user experience design, Brooke has led the digital transformation of large SaaS platforms, mobile apps and websites including dealer solutions, and a handful of fintech products. Her disparate career experience is comprised of everything between start-ups to organizations reaching over 50,000 employees, in the agriculture, automotive, financial services, and health care industries. Brooke has developed a knack for evolving digital experiences and building the operational teams to support them and foster growth. Brooke currently serves as the Senior Director of Creative and Digital Strategies at Sanford Health.


Wed Oct 30 - 12:00pm - 12:30pm

Data Matters: The Many Ways to Measure ROI with Yext

As more of your web traffic is funneled through search, you can unlock a new source of customer intelligence. This data helps you significantly improve your customers' search experience, increasing your conversion rates, transactions and revenue. Find out the different ways you can measure ROI with Yext.

Shubert Complex
Product Deep Dive Financial Services Healthcare Food Services Hospitality
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