Sr. Director, Digital Access & Engagement, LifePoint Health
Andy Hobbs is the Sr. Director, Digital Access & Engagement for LifePoint Health, where he leads enterprise programs to drive online consumer engagement and assists each of LifePoint’s 89 hospitals with their specific growth strategies. He graduated from Williams College in Massachusetts in 2007 with a bachelor’s degree in History (which he is putting to good use each and every day). Andy believes that a truly exceptional digital experience in healthcare is one that simply answers the question, "What should I do next?" with knowledgeable and caring next best actions.
How Digital Innovation Drives Patient Acquisition
Healthcare organizations are starting to look to technology companies and other industries to learn best practices about how to drive patient acquisition. Learn how two large organizations are using influences from outside of healthcare to innovate and drive patient acquisition, and how digital experiences play a significant role in the strategy.