Andrew Shotland

CEO & Founder, Local SEO Guide
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Biography

Andrew is CEO of LocalSEOGuide.com, a leading SEO consultancy specializing in Multi-Location & Enterprise SEO for 10+ years. Andrew is the editor of the Local SEO Guide blog, which includes their definitive Local SEO Ranking Factors study. He has been a regular contributor to SearchEngineLand and co-founder of BayAreaSearch.org, the association of Bay Area search marketing professionals. Andrew has more than 20 years of experience in the internet. He was a founding member of NBC’s internet group and former GM of NBC.com. He helped start Insider Pages, a pioneering local-social search engine, which was acquired by CitySearch in 2006.

Sessions

Wed Oct 30 - 10:30am - 11:00am

Zero-Click Searches: The Good, the Bad, the Ugly

Zero-click searches are on the rise. New features in search results — knowledge cards, featured snippets, local packs, ads, FAQs, and more — meet consumer intent directly on the search results page. That means click-through rates and webpage traffic can drop, even for brands and content that capture the coveted “position zero.” This session examines what this means for marketers: how to rank in an increasingly complex ecosystem, new metrics that matter, opportunities for engagement directly in a search experience, and tactics that will drive clicks. Listen as this panel of expert search marketers explore these changes and suggest pathways to success.

Lyceum Complex
Search Search Trends
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