Amy Middleton

Director of Marketing, IHA
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Biography

Amy Middleton serves as the Director of Marketing for IHA, one of southeast Michigan’s largest multi-specialty physician group practices with more than 700 providers caring for nearly 500,000 patients in 75 locations. Middleton has more than 25 years of health care marketing and communications experience with both integrated health systems and medical groups. Her background includes experience in developing and executing successful advertising campaigns, digital marketing and social media outreach, web development, CRM programs, corporate identity and branding, internal communications and media relations strategies. Several of her accomplishments have received national recognition. She previously served as a member of the Michigan Quality Board of Examiners and as the Vice President for the Michigan Society for Healthcare Planning and Marketing. Middleton is currently a member of the American Medical Group Association and participates on their Marketing and Public Relations Leadership Council. She is a graduate of the University of South Florida in Tampa and holds a degree in Mass Communications with a concentration in public relations and advertising.

Sessions

Wed Oct 30 - 10:30am - 11:00am

Introducing Yext Answers: Search and the Customer Experience in the Age of Answers

Yext Answers puts natural language search onto your website, apps, and more — so your customers can find direct answers to all their questions about your brand. Hear from four early Yext Answers launch partners about how the product has impacted their customer experience.

Shubert Complex
Product Deep Dive Financial Services Healthcare Hospitality Search
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