Digital Strategy and Analytics Manager, Cherry Creek Mortgage
Alex Johnson is the Digital Strategy and Analytics Manager at Cherry Creek Mortgage Company. With experience across real estate and financial services industries, Alex brings her agency background to her in-house projects at Cherry Creek Mortgage. Focusing on SEO, Alex has expanded Cherry Creek’s search visibility by 465% in two years, helping push CCMC to the largest privately held mortgage company in the US. Integrating technology, content strategy and tactical SEO, Alex is leading the digital strategy for CCMC, shaping the next generation of responsive and adaptive digital experiences for financial customers.
Wed Oct 30 - 11:15am - 11:45am
Client Acquisition in Financial Services: How to Deliver Best-in-Class Experiences to Digital-First Customers
In today’s world of search, customer experience is the new differentiator — it’s your product, it's how you win in the mass affluent market, and scale your business. Hear from leading financial institutions as they share tips and tricks for getting your brand in front of high intent searching consumers.