Aaron Boggs is President and Co-Founder of RevLocal, where he focuses on leading RevLocal towards becoming the most trusted digital marketing partner for business owners. With nearly 500 amazingly talented associates, RevLocal has built an award-winning culture that helps business owners gain and retain customers in the face of rapid change while creating an environment where people flourish.
Boggs is a frequent speaker at industry conferences and Google Connect Events and has been featured as a topic expert for marketing publications and leadership panels. He has served as the Chief Financial Officer of Copper.net, a national internet service provider, as well as the Global Financial Controller of Procurement and Supply-Chain at Rolls-Royce Energy. At Rolls-Royce, he was invited to participate in the Early Career High Potential development led by CEO Sir John Rose. During this time, Boggs was leading significant business growth initiatives, such as cost reduction of its Trent aerospace engine offering, development of the cross-functional operational task flow and creation of critical flight algorithmic analytics. He has also served as Chairman of the Board of the YMCA and served in leadership roles of other faith-based organizations.
Brand Building in the New Customer Journey
Today's new customer journey presents a tremendous opportunity for marketers to build their brands. In this session we will look at how to approach brand building and cover specific tactics you can bring to your company to take advantage of the new customer journey.